Agribusiness & Food

Agriculture Winnipeg Manitoba

In Canada’s highly competitive agribusiness and food industries, trust, communication and differentiation are more important now than ever. We help our food and agribusiness clients reap the benefits of strategic, thoughtful communication through growth in awareness, engagement, conversion and sales.

How we help our Agribusiness and Food clients every day:

  • Build effective marketing, advertising and communications tools so you can reach your audiences at home and abroad
  • Implement HR strategies so you can engage and retain the strongest talent
  • Develop crisis preparedness protocols and communications strategies for businesses that need to be prepared

How we’re involved:

In June of 2015, 6P Marketing merged with Edge Marketing Strategies. This merger has strengthened our presence within the agribusiness and food industry, and resulted in the following combined experience:

  • Have earned both regional and national awards, are involved in industry organizations and have the distinction of presenting at many events
  • Members of the Canadian Agri-Marketing Association (CAMA); Account Director Robert Mensies is currently president of CAMA, Manitoba Region
  • Members of Keystone Agricultural Producers
  • Members of the Manitoba Food Processors Association
  • In 2014 we:
    • Won Best of CAMA award from the Canadian Agri-Marketing Association for Manitoba Pork's “Bacon Makes it Better” contest campaign
    • Facilitated a marketing round table at Manitoba Food Processors Association's Annual General Meeting
    • Won an Advertising Association of Winnipeg Signature Award for PigTrace Canada’s “Pork Producer Welcome Package”
    • Participated in the Conference Board of Canada’s Canadian Food Summit where the Canadian Food Strategy was launched
  • In 2013 we:
    • Presented a workshop at the Manitoba Food Processors Association’s (MFPA's) Buy Manitoba Program partnership event focused on opportunities in co-branding
    • Sponsored MFPA's General Meeting
    • Facilitated a public relations crisis management workshop exploring how companies can either be killed in the cross-hairs, simply survive or come out on top when a crisis hits
  • In 2012 we:
    • Won Best of CAMA - Best of Show national award from the Canadian Agriculture Marketing Association for Manitoba Pork's “We are Part of the Solution” public relations campaign
    • Won Best of CAMA national award from the Canadian Agriculture Marketing Association for Manitoba Pork's "We are Part of the Solution" multimedia crisis campaign
    • Won an Signature Award from the Advertising Association of Winnipeg for Manitoba Pork's "Family Behind the Farm" campaign

Who we’ve helped:

O&T Farms Richardson Richardson Pioneer Manitoba Pork Pigtrace Canadian Pork Council aop crsc aop toledo Canadian Canola Growers Association aop thimble bay blues Pork Marketing Canada UAP Loveland Products RWT Countryfarms Food Development Centre MFPA Buy Manitoba Kawaii Crepe MCM Food Panel Youngs Market View our case work View our Case Studies