By: Jason Cohen, Copyblogger
Whether it’s a cover letter for your resume, a sales pitch to a client, a blog post, a Twitter tweet, or an internal business proposal, all of us need to write in a way that draws the reader closer to us.
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"Good branding without a good business plan is like prettying up a duck with no feathers. It may look good but it ain't gonna fly." Paul Provost, August 2010
“For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.” Stuartt H. Britt, US advertising consultant
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