Frank Wehrmann Brand Developer 6P Marketing I got my 1st valentine from Billy Buckley the class bully. Like many other kids in the class he got a book of them and passed them out to friends and foes. Looking back on those days, getting the most valentines was a whole lot like having the most friends on Facebook. Some things never change…

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What? A new ketchup packet?

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Let Passion drive you ----

Have you ever witnessed someone passionate about a product or service they were offering?

Perhaps it was a genuinely friendly smile and hello from the Walmart greeter or the unexpected follow up from the service/sales rep for a product you recently purchased. It doesn’t happen often, does it? It is oftentimes empowering, inspiring and motivating.

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by Kara Trivunovic
Published on November 3, 2009

When the weather gets warm, we Midwesterners really enjoy hanging out with our neighbors and having a cold drink.

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by Alex Williams
Published on October 27, 2009

The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online. Email marketing is a powerful tool that retailers can use to build their brands and increase sales during that crucial period.

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by Steve Adams
Published on May 5, 2009

A great-looking email template is important for establishing credibility and brand recognition with readers; but, as the old saying goes, never judge a book by its cover.

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by Laura Patterson
Published on December 22, 2009

There has been more discussion about cross-channel analytics as more organizations leverage both digital and traditional vehicles in their communication mix.

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by Mike Volpe
Originally published on August 19, 2008

People have not stopped buying things, so how are they researching and purchasing products since they have made themselves immune to old marketing techniques like banner ads and direct mail?

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by Paul Chaney
Published on November 17, 2009

The following article is based on an excerpt from The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media (www.thedigitalhandshake.com).

Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed to facilitate connections between people as well as businesses.

Accordingly, it can be highly useful as a business tool. This article addresses various ways that businesses can market using Facebook.

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by Paul Chaney
Published on November 3, 2009

An ancient proverb states that a "cord of three strands is not easily broken." By way of analogy, I hypothesize that the more individual connections to a person, the stronger your overall relationship with that person.

In constructing my social graph (i.e., my network of connections), I build relationships at three sites: LinkedIn, Facebook, and Twitter. In some cases, I have connections with people on all three networks.

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by Paul Chaney
Published on December 1, 2009

I want to share a 10-step game plan for social-network involvement that I think will work for you. You don't have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member of the social-networking communities in which you participate.

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Have you ever gone to a website and had a difficult time finding what you're looking for, so you end up leaving?  The same thing can happen with your registration form.  The first thing people see when they land on your registration form is the top of the page.  So you’ll want to make a great first impression and provide all necessary information for them to complete their registration.

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By Paul McKeon
Published on November 10, 2009

Rudolf Melik is a modest man, but he is also a thought leader.

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by Jerry Bader
Published on October 13, 2009

"My mechanic told me he couldn't repair my brakes so he made my horn louder."
—Steven Wright, comedian

We all want our websites to be more effective, and if you're like most businesspeople you are constantly searching the Web for anything that will help.

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By: Dennis Overbye, NY Times
Date: December 10, 2009

Tiny spitfires of energy blossomed under the countryside outside Geneva late Tuesday night, heralding the arrival of a new European particle collider as the biggest, baddest physics machine in the world.

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By: Sonia Simone

Last Friday I was in Atlanta, where I gave a talk on social media marketing at Dan Kennedy’s InfoSUMMIT conference.

I’m something of a fish out of water at a Glazer-Kennedy event. For example, unlike at Blogworld, I’m the only person in a room of 800 who has pink hair.

I wasn’t sure they’d be too receptive to what I had to say, but they surprised me.

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Tweeting no more? First, spectacular growth. Then a summertime slowdown. And now, in fall 2009, US traffic to Twitter.com is declining.

According to data provided to eMarketer by Nielsen, traffic to Twitter.com was down a dramatic 27.8% between September and October 2009, falling to 18.9 million unique visitors. Nielsen is the latest in a list of research firms reporting declines at Twitter.com. comScore said unique visitors were down 8.1% in October, while Compete reported a 2.1% decline.

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A marketing communications company (or marcom) will work with you to grow your business and achieve your business goals.

Marcom's can provide you with services that cover all stages of your business marketing cycle. These services include market research, logo design and branding, development and implementation of strategic marketing plans, design and production services for creating your advertising collateral, and evaluation of all elements of your existing marketing strategies.

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Following are the top 10 most useful and time-saving tools for internet marketing and SEO.

1. Google Analytics

A quality statistical tracking program is essential in reaching a website’s peak performance; knowing which websites and search terms bring you the most traffic can show you what to optimize for. Maybe your ‘Top 10′ lists are the most successful, if so you might choose to write more of them to maximize your traffic. Google Analytics is one of my favorite statistical tracking programs.

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