Frank Wehrmann
Director
6P Marketing

Facebook, Twitter and LinkedIn have stood out as social media juggernauts for quite some time now. With two distinctly different products it's hard to say whether they were truly competing. Over the past several months however the battle for social media supremacy has exploded with the addition of a brand new high-profile player: Google+.

As marketing practitioners, we felt the need to learn as much as possible about this new product to help you determine whether Google+ should become a part of your marketing plan. Here is our report:

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Adam Levy
Account Manager / Special Projects
6P Marketing

The constant growth of Facebook, Twitter and blogging has created a new stage for people to build their personal brands, create something interesting and stand out from the crowd. This social world focuses in on people who are genuine, confident and unique and rewards people who are passionate about what they say and do.

Here is my advice for tapping your passion to build a strong personal brand, both online and offline:

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Adam Levy (@adamantum)
Account Manager / Special Projects
6P Marketing

Wow, that’s a lot of tweets! And I’m not talking about the sound of Spring birds returning. It’s the sound of a Twitter account that’s become largely useless due to a deluge of useless tweets from people you followed a little too hastily – maybe they’re not as relevant to your day-to-day life as you thought?

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Adam Levy
Account Manager / Special Projects
6P Marketing

One needs to look no further than their own computer or mobile device for a tool which is proving to be one of the most-effective tools in the campaigner’s arsenal: social media.

Bold election statements promising hope and change, and a strong social media strategy backed by a youthful community have proven to tip the scales for the candidates that seek to utilize them.

The first time we witnessed this was during Barack Obama’s presidential campaign and, more recently, in Naheed Nenshi’s municipal election victory in Calgary. A month prior to election, few could have predicted that Nenshi would have become such a formidable opponent. But, when all was said and done, Nenshi bested his competitors and finished with a 27,000 vote lead over the next candidate. What transformations are taking place on the political landscape that will apply to future elections? What lessons can be gleaned from this?

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Adam Levy
Account Manager / Special Projects
6P Marketing

You see it time and time again. You or a friend becomes passionate about a company or a brand, and want to find out more about them; you immerse yourself in their culture, receive interesting news and updates from them, and maybe even a special offer every once in a while. You subscribe to their e-mail newsletters, visit their website (which is hopefully current), and want to hit them up on Facebook or Twitter. Last update: October 2009. Bummer.

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by Paul Chaney
Published on November 17, 2009

The following article is based on an excerpt from The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media (www.thedigitalhandshake.com).

Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed to facilitate connections between people as well as businesses.

Accordingly, it can be highly useful as a business tool. This article addresses various ways that businesses can market using Facebook.

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by Paul Chaney
Published on November 3, 2009

An ancient proverb states that a "cord of three strands is not easily broken." By way of analogy, I hypothesize that the more individual connections to a person, the stronger your overall relationship with that person.

In constructing my social graph (i.e., my network of connections), I build relationships at three sites: LinkedIn, Facebook, and Twitter. In some cases, I have connections with people on all three networks.

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by Paul Chaney
Published on December 1, 2009

I want to share a 10-step game plan for social-network involvement that I think will work for you. You don't have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member of the social-networking communities in which you participate.

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By: Sonia Simone

Last Friday I was in Atlanta, where I gave a talk on social media marketing at Dan Kennedy’s InfoSUMMIT conference.

I’m something of a fish out of water at a Glazer-Kennedy event. For example, unlike at Blogworld, I’m the only person in a room of 800 who has pink hair.

I wasn’t sure they’d be too receptive to what I had to say, but they surprised me.

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Tweeting no more? First, spectacular growth. Then a summertime slowdown. And now, in fall 2009, US traffic to Twitter.com is declining.

According to data provided to eMarketer by Nielsen, traffic to Twitter.com was down a dramatic 27.8% between September and October 2009, falling to 18.9 million unique visitors. Nielsen is the latest in a list of research firms reporting declines at Twitter.com. comScore said unique visitors were down 8.1% in October, while Compete reported a 2.1% decline.

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