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Paul Provost
President
6P Marketing
In my opinion, great marketers are lifelong students of human behaviour. Whether communicating though advertising, face-to-face client meetings or managing team members, the field of human behaviour is critical in our industry. I have been actively learning about this subject for over 15 years and I enjoy that it makes up a large part of what I practice on a daily basis.
Frank Wehrmann
Director
6P Marketing
Unless you’re exporting all of your goods and services to the equator, your brand probably needs to get ready for winter. Here are a few examples of how some of the brands we work with tackle the winter months:
Frank Wehrmann
Director
6P Marketing
While most of you live in a business environment where you need to focus on weekly, 10-day, monthly or quarterly sales, your customers live in a world ruled by a 365 day calendar (leap years aside) where civic, religious and traditional holidays, moon phases, the zodiac and many other intellectual and emotional ‘triggers’ can be used to stage sales events: Valentine’s Day and Boxing Day are two examples.
One company who ignored it and paid the price
Paul Provost
President
6P Marketing
In marketing, while most people associate "Place" with geography, it's actually more about the distribution channel(s) companies use to engage / service its target audiences. As consumers' buying habits change – purchasing, watching and reading online for example – changing where you offer your products becomes increasingly more important. In 2011, being an innovator is not necessarily a reflection of the types of products you offer, but how and where you offer them.
Paul Provost
President
6P Marketing
If your company needs to draft legal papers, you’ll hire a lawyer. At year-end, you’ll hire an accountant to ensure your financials are in order. When it’s time for a haircut, you’ll go to a barber.
You could do any of those jobs yourself… but why would you? Why spend your time outside your range of expertise? Why take the risk?
Marketing is truly at the heart of what makes a business succeed. For some reason though, people get caught in the DIY marketing trap.
Here are five key points to remember when deciding whether or not you should outsource your marketing efforts:
5 Steps that Turned this Auto Service Department Around
Frank Wehrmann
Director
6P Marketing
The impact that individuals can have on leadership, creativity and relationships is the focus of this month’s newsletter and my career. The title of this article is taken from a letterhead footer I designed about ten years ago for the Dealer Association that approved the service advertising for one of the world’s leading car makers. This is a great case study that shows you how a clear vision can change everything.
Frank Wehrmann
Director
6P Marketing Toronto
Frank Wehrmann
Director
6P Marketing Toronto
While the correct answer, as always, is it depends, smart organizations have a clear corporate vision that everyone understands. If you don’t have one, get one. And if you don’t know where or how to get one –
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, Frank Wehrmann, at 6p marketing and I’ll sort you out.
As an Advertising Director, I assume a moral obligation with my clients that I take very seriously:
Marketing to me is all about managing relationships; primarily those with your customers and prospects, but also those with employees and suppliers. For more than ten years, I’ve had the good fortune of working with clients in customer service roles, with prospects in sales roles, with suppliers as a production manager and finally with employees as a business owner. I have learned that the way you manage these relationships can be the difference between success, just getting by and complete failure. Paul Provost
President
6P Marketing
Using Weather to Increase Sales and Productivity
It's late August and absolutely smouldering as I write this article. Summer 2010 has been hot, humid, rainy and even haily (not a real word). The heat has got me thinking about how important temperature is to marketing, sales and workplace productivity here in a city with such extreme, varied weather.
Although we often feel that weather is uncontrollable, the truth is that there are many ways we can work with the weather to maximize results. Regardless of industry or location, weather has a huge effect on both customer behaviour and employee productivity. The key is finding ways to make it work for you, not against you.
Frank Wehrmann | Frank Wehrmann Director 6P Marketing I got my 1st valentine from Billy Buckley the class bully. Like many other kids in the class he got a book of them and passed them out to friends and foes. Looking back on those days, getting the most valentines was a whole lot like having the most friends on Facebook. Some things never change… |
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Have you ever witnessed someone passionate about a product or service they were offering?
Perhaps it was a genuinely friendly smile and hello from the Walmart greeter or the unexpected follow up from the service/sales rep for a product you recently purchased. It doesn’t happen often, does it? It is oftentimes empowering, inspiring and motivating.
A marketing communications company (or marcom) will work with you to grow your business and achieve your business goals.
Marcom's can provide you with services that cover all stages of your business marketing cycle. These services include market research, logo design and branding, development and implementation of strategic marketing plans, design and production services for creating your advertising collateral, and evaluation of all elements of your existing marketing strategies.
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