The Evolution of Ketchup

What? A new ketchup packet?

For years Heinz has positioned itself as the leader of the ketchup (catsup?) world.

If you're gonna reach for a bottle of ketchup, it will most likely be Heinz. The next step of course is to get us to use more ketchup, more places, in more situations.

Tada! The new ketchup packet from Heinz!

It's more convenient, portable and cleaner - driving and eating fries has never been more convenient.

Read the full article here to see how ketchup has evolved...

Marketing Strategy