Here is a study by Forrester Research documenting interesting trends in the world of web analytics. Full document here...

By Paul Provost
Founder of 6P Marketing

Many companies originally set up their websites as a means to advertise and promote their products or services. These Brochure Sites are static, online versions of the company’s new business presentation – an online brochure.

More recently, websites like eBay, blogs, and social networking sites like Facebook and LinkedIn increased the demand from  organizations, who are usually not computer literate, to build dynamic websites with content that they could quickly and easily update with new information and features.

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by Laura Patterson
Published on December 22, 2009

There has been more discussion about cross-channel analytics as more organizations leverage both digital and traditional vehicles in their communication mix.

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by Mike Volpe
Originally published on August 19, 2008

People have not stopped buying things, so how are they researching and purchasing products since they have made themselves immune to old marketing techniques like banner ads and direct mail?

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Have you ever gone to a website and had a difficult time finding what you're looking for, so you end up leaving?  The same thing can happen with your registration form.  The first thing people see when they land on your registration form is the top of the page.  So you’ll want to make a great first impression and provide all necessary information for them to complete their registration.

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by Jerry Bader
Published on October 13, 2009

"My mechanic told me he couldn't repair my brakes so he made my horn louder."
—Steven Wright, comedian

We all want our websites to be more effective, and if you're like most businesspeople you are constantly searching the Web for anything that will help.

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Following are the top 10 most useful and time-saving tools for internet marketing and SEO.

1. Google Analytics

A quality statistical tracking program is essential in reaching a website’s peak performance; knowing which websites and search terms bring you the most traffic can show you what to optimize for. Maybe your ‘Top 10′ lists are the most successful, if so you might choose to write more of them to maximize your traffic. Google Analytics is one of my favorite statistical tracking programs.

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