Frank Wehrmann
Director
6P Marketing
On May 28th the iPad arrived in Winnipeg and because I had the day off, I took some time to look at what one reviewer calls “the ultimate middle-class gadget”. For an hour I explored it and watched others do so as well. By the time I got to the store by mid-afternoon, price sensitive early adopters had snapped up all the affordable 16GB and 32GB models, leaving sales people no choice but to flog the 64GB iPad at an all in price close to $1,000.

Director
6P Marketing
On May 28th the iPad arrived in Winnipeg and because I had the day off, I took some time to look at what one reviewer calls “the ultimate middle-class gadget”. For an hour I explored it and watched others do so as well. By the time I got to the store by mid-afternoon, price sensitive early adopters had snapped up all the affordable 16GB and 32GB models, leaving sales people no choice but to flog the 64GB iPad at an all in price close to $1,000.




