While phone calls, conference calls, e-mails and couriers are great tools and have their place in established relationships, NOTHING can replace face to face rapport building.
So we begin there.
- We prefer to start with weekly face-time to ensure we’re in step and dancing to the same music.
- Agree how we will communicate and what we should focus on.
- Who does what and in partnership with whom.
- What is sacred and what needs to be trashed.
- What the pace is for strategic and tactical projects.
If your present marketing agency does not share and honour your vision and values, the work may be good – but
off strategy.Once we’re on the same path, we will build an advertising plan with you to complement your marketing plan.
Together we’ll agree:
- Which proprietary or syndicated research best represents your opportunity in industry trends.
- Which data best points the way to the audiences most likely to repeatedly enjoy your services.
- How will Marketing and Advertising best work together to showcase the 'best in your operations'.
- While we can design and develop all media plans and creative work "for you", our experience is that the typical "three creative options" agency presentation approach fails to produce consistently good, let alone great work if, the client and the agency do not see eye to eye, and do not work together as one.
