2017 Project Spotlight
2017 was an exciting year full of good news for all of us at 6P.
- We celebrated 10 years of success and growth spent providing Manitoba businesses with scalable marketing solutions
- We expanded our online marketing and strategy teams to fulfill increasing demand in these growing areas
- We worked collaboratively with a wide range of renowned local and international companies
- We further strengthened our focus on our core sectors: construction, agriculture and technology
- Last but not least, 6P received a nomination for Outstanding Small Business of the year at the 34th annual Manitoba Business Awards
We would like to share a snapshot of some of the work we delivered over the course of 2017:
Brand Identity, Website and Soft Launch
Near the end of year 2017, 6P was engaged by a team of passionate local entrepreneurs to assist with the launch of Arena VR - Winnipeg’s most advanced Virtual Reality (VR) entertainment centre. Our team worked together with Arena VR to build their brand, logo and a responsive website, as well as other branded point-of-sale creative materials. In January 2018, Arena VR opened their facility (1514 Regent Ave W) to customers, offering Winnipeggers the opportunity to experience the VR revolution first hand.
Canada’s Canola Growers Association
In the fall of 2017, Canada’s Canola Growers Association (CCGA) engaged 6P to design, develop and launch an awareness campaign for their Advance Payments Program (APP). At the highest level, our goal was to position CCGA as a cash advance administrator of choice for crop growers. 6P worked collaboratively with CCGA to develop a high-impact creative campaign targeting farmers’ critical needs. The campaign included online tactics such as display ads, sponsored content (articles), Pay Per Click (Google AdWords) and social media advertising, while high-frequency radio ads and print ads reached offline audiences across Western Canada. Over six weeks, this campaign resulted in a 70.5% increase of customers’ engagement in the APP program.
Central Manitoba Tourism Association
Website Planning and Development
In spring of 2017, Central Manitoba Tourism Association (CMTA) was in need of a new website reflecting their brand’s updated look and feel. 6P undertook a market research and audience profiling project in the process of website content planning. Following the results of this research, 6P developed a user-friendly CMS website, including a full database for local events, activities, accommodations, dinning and amenities, to provide visitors with an easily-searchable guide for tourism in Manitoba.
As a fully-diversified construction management, general contracting, and design-build company, Concord Projects is a respected local member of the construction industry here in Winnipeg. This year, Concord is celebrating 40 years of commitment to top quality work following a path of success since 1978. Using their existing brand’s look and feel, 6P designed an anniversary logo to capture their company’s proud history and bright future.
Crosstown Civic Credit Union
Recognized as one of the leading credit unions in Manitoba, Crosstown Civic Credit Union (CCCU) provides competitive rates, personalized services and sound financial advice to members. In 2017, CCCU sought to attract a new stream of qualified leads, with a special focus on mortgage services. 6P was engaged to develop, design and launch a campaign including print, outdoor creative material, Google Advertisements, a landing page and some social marketing.
In September 2017, 6P helped Fertilizer Canada design and develop a two-language brochure to raise awareness and interest in the recent cutting edge Canadian fertilizer innovations. This communication piece was designed to bring Fertilizer Canada’s branded look and feel forward, and targeted a diverse professional audience public and private sector individuals and organizations across Canada. Successful delivery of this project within a tight timeline formed the beginning of 6P’s collaborative relationship with Fertilizer Canada.
Marketing Plan + Ongoing Marketing Support
Since 2015, ICT West has partnered with more than 100 technology companies in Western Canada to provide strategic guidance and business development support at key international technology events. In 2017, 6P became the agency of record for the organization. We developed a full marketing plan for ICT West, aiming to stimulate participation from Western Canadian ICT companies. The plan identified 17 tactics to be implemented in 2017, including regular content distribution via e-newsletter, online advertising for brand awareness and high quality printed business collateral. ICT West exceeded their member participation by nearly 50% over the previous year.
Having worked with 6P in 2016 to update their brand expression, Manitoba Pork was looking to infuse their new look, feel and messaging into their online platform. The goal was to build an open source website which would function as a strong modern-looking public and producer relations tool. 6P was selected to help with this important asset based on our easy to self-administer web platform and highly collaborative approach to working with clients. We applied our in-depth knowledge about Manitoba Pork to prioritize messaging and design content in a responsive user-friendly website that includes an extensive searchable database of best-tasting pork recipes for consumers all around the world.
Manitoba Metis Federation
The Manitoba Metis Federation (MMF) is the official democratic and self-governing political body representing the Métis Nation’s Manitoba Métis Community. 6P was tasked with designing a vehicle wrap for their mobile office (RV) which was aimed to raise awareness and provide accessible service to their community. The creative direction for this project was to develop a unique eye-catching visual, commemorating community’s rich past and moving towards a bright future. The result was a highly engaging visual that captured the spirit of MMF.
Corporate ABEX Campaign
Following a nomination for Achievement for Business Excellence (ABEX) Export Award by the Saskatchewan Chamber of Commerce, O&T Farms launched an extensive awareness campaign in order to educate the business community and government parties on the value of O&T products to international markets. The campaign was designed and developed by 6P and rolled-out through print ads, a landing page and a press release. As a global leader in the area of Omega-3 enhanced nutrition, O&T Farms will continue to explore new market opportunities in international markets, and lead Saskatchewan’s goal to increase agricultural exports by 50 per cent by 2020.
6P has worked with Teshmont over the years on various individual marketing tactics. As the company’s in-house marketing team grew, they recognized the need to set a path for the company’s growth and positioning as a thought leader to industry professionals. 6P implemented a research program gathering input from Teshmont’s leaders, stakeholders and clients, as well as a marketplace competitive scan. As a result of our collaborative market-based approach, the final marketing plan achieved consensus among Teshmont leaders and provided their in-house team with the tools to guide all marketing efforts directed by their team moving forward.
Yes! Winnipeg is Winnipeg’s business development team; attracting, retaining and growing businesses and jobs in our city. Their investor relations program had been doing well and was looking to grow. 6P was engaged as a research consultant to provide their in-house marketing team with the insights and tools to strengthen and grow investor outreach. A research project was launched including interviews from company’s leaders as well as investors, in order to evaluate effectiveness of their current investor relations program and identify opportunities for growth. 6P delivered an objective market-based report containing actionable recommendations in order to attract and deepen existing investor engagement, as well as engage new audience.