CRM is a combination of policies, processes, and procedures that organize customer interactions and track customer information consistently over time. The overall goal of a CRM system is to identify the value of prospective, new and existing customers and create a relationship matrix that reflects the cost, the return and the value of each relationship in your customer database.
All CRM plans start with a database of your contacts (customers, prospects, others) that allows you to organize information (contact info, records, files, calls, emails, etc). While customer relationship management can be implemented using Outlook™ and Excel™ software, professional contact management software is required to explore the full benefits of a CRM strategy.
Our primary CRM platform is Salesforce™ and we are an approved Salesforce™ partner. While we can provide custom-built CRM solutions, we have yet to come across a need that Salesforce™ cannot deal with.
Because we have seen many CRM initiatives fail because the CRM implementation was limited to a “software installation”, we provide support and training that ensures your employees can learn to take full advantage of the CRM system.