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Marketing Plans, Research & Strategy

Marketing plans lay out the most effective path to success for your particular brand

Uncovering and defining your brand’s unique and sustainable business advantage is mission critical because the marketing plan should leverage that advantage in a manner that the competition can’t easily follow or copy, and also turn the operational advantage into a compelling selling proposition.

The marketing plan is written in the context of your brand’s vision, values, brand standards, project timeline and budget

Marketing research describes where you are and what you’re up against

Online research (surveys, polls) and offline research (interviews, focus groups) are used to understand and define your current position on the business terrain in which you compete. This includes data about your company, your customers, the competition, product and service options, market fragmentation and more.

Marketing strategies describe how the job will get done

At 6P Marketing, our strategies include:

  • Passion
  • People
  • Product
  • Promotion
  • Place
  • Price
EDW Case study
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EDW – Work in Manitoba Case Study

Community & Associations

MCC Buy Local white logo

MCC Buy Local

Community & Associations

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Superior Asphalt

Professional Services

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Handyman Connection

Professional Services

6P Marketing Google Tag Manager Dashboard | Man looking a laptop with a google tag manager on it
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Red River

Professional Services

6P Marketing St Boniface Case Study | Brand Expression Project | "Global Leaders in Medical Care"
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St. Boniface Hospital

Community & Associations

6P Marketing and West End Tire services trucks
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West End Tire

Professional Services

6P Marketing and Fort Garry Brewing Company | Product Re-Positioning
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Fort Garry

Manufacturing

Manitoba Pork Online Marketing Campaign - 6P Marketing Case Study
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Manitoba pork

Agribusiness

6P Marketing | Yes! Winnipeg feature image
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Yes Winnipeg

Community & Associations

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